Welcome to Issue 1 of ATXstyle!! A monthly celebration and discovery of the people, places, and events that make Austin,.. Austin. The Streets of citys Austin, Berlin, Tokyo is where style is conceived. N.Y., Paris, Milan is where Fashion is born.This Fashion column will celebrate the Boutiques, Salons, Designers, Photographers who helped create this scene,.. as well as discover the Creatives who are creating it. As the Owner of Avant Salon since 1981, I have had the opportunity to be an  integral part of this history and am excited to be part of this monthly adventure.
To sum up Avant Fashion from 1980 thru today,… I begin ATX style with this quote “The whole multitude wanted to seem contrarian. It meant that this type of nonconformism had to be mass-produced.” – Andy Warholl
Austin in many ways has become a CARICATURE of what the town I moved to…. Where as i with many of my friends stomped our feet and whined about the good old Austin days as we watched High Rises pop up, Tourist moving in, Businesses CoOpting the ATX Experience,… Keeping it Weird… I walk down Congress (not too often these days… Parking..ugh) and I see this Austin Hip(ster) look that Avant and I helped to create,,,,
This all being said, we will travel from Austin to San An, from Congress Ave to East Austin to Smithville and Dripping Springs,.. introducing to the boutiques, designers, models, photographers, magazines and yes stylist (not just Avant) that makes Austin one on the Style capitals of the world!! We will introduce you to the Trailblazers as well as the Rising Stars.
Roy A Fredericks
Founder of Avant Salon

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