Its fitting that the first ATX style issue is focused on Austin City Limits. Music is the heart of Austin. Its what attracted me,… together with the hills, lakes, and cool people!! My first ATX musical experience was seeing Jesse Sublets band, The Skunks at the BackRoom in 1978…. then Rank n File, Willie Nelson, Stevie Ray,……… but thats for another issue.
Growing up in Detroit with the musical influences of Motown together with the birth of Garage Rock.
My first concert was at the tender age of 13. It was 1968, My neighbor, baby sitter from youth and first crush took me to the Lincoln Park “Adult” Theater (on Sundays it turned to a rock and rap music festival) to see this local band called the Stooges. Funny ’cause my second Rock Show was at Aquinas Catholic High School, another Detroit band called Alice Cooper…. my destiny was changed. I found the Rock n Roll in me. It came out in Rock n Roll hair. in 1980 i packed my punk rock vinyl, and moved from MoTown to the city that was home to Willie Nelson, Jerry Jeff Walker, 13 St Elevators, Stevie Ray…… Avant Punk Rock Hair became an intrgal foundation that Austin style grew from! To Quote the Austin Chronicle “Fredericks and Avant will be remembered as the foundation upon which our current fashion scene was built.” Humbly, i agree;-)
Since 1980 Avant has been the dressers to many of Austin and USA Musical talents, including Don Henley, David Byrne, Kelly Willis, Lucinda Williams, Rosie Flores, Shawn Colvin, Charlie and Will Sexton, Laurie Anderson, Max Frost, Ian Moore,…… Great venues have gone and come and gone again. In the months and years to come ATXstyle mission is to Celebrate the Past and Share the New.
Issue 1 of ATXstyle is all about Austin City Limits. Avant begins this chapter, at Austin Kiddie Limits for the 6th year. Doing what we do. Helping Kidz discover the Rock Star in them!!
Welcome to Issue 1 of ATXstyle!! A monthly celebration and discovery of the people, places, and events that make Austin,.. Austin. The Streets of citys Austin, Berlin, Tokyo is where style is conceived. N.Y., Paris, Milan is where Fashion is born.This Fashion column will celebrate the Boutiques, Salons, Designers, Photographers who helped create this scene,.. as well as discover the Creatives who are creating it. As the Owner of Avant Salon since 1981, I have had the opportunity to be an integral part of this history and am excited to be part of this monthly adventure.
To sum up Avant Fashion from 1980 thru today,… I begin ATX style with this quote “The whole multitude wanted to seem contrarian. It meant that this type of nonconformism had to be mass-produced.” – Andy Warholl
Austin in many ways has become a CARICATURE of what the town I moved to…. Where as i with many of my friends stomped our feet and whined about the good old Austin days as we watched High Rises pop up, Tourist moving in, Businesses CoOpting the ATX Experience,… Keeping it Weird… I walk down Congress (not too often these days… Parking..ugh) and I see this Austin Hip(ster) look that Avant and I helped to create,,,,
This all being said, we will travel from Austin to San An, from Congress Ave to East Austin to Smithville and Dripping Springs,.. introducing to the boutiques, designers, models, photographers, magazines and yes stylist (not just Avant) that makes Austin one on the Style capitals of the world!! We will introduce you to the Trailblazers as well as the Rising Stars.
Roy A Fredericks
Founder of Avant Salon
When I moved to ATX in 1980 your choice was Mexican or BBQ,…. oh how things have changes, Austin is one of North Americas BEST cities for foodies. Yes, We have the best BBQ and Mexican,…. but so much more. From Food trucks to James Beard Award winning chefs..This month we are exploring the Culinary delights of Austin City Limits.